Better Branding and Higher Conversions – Two Ways to Get the Most Out of Your Online Ad Campaign
Vertical Engine Marketing (VEM) is another form of Internet marketing that seeks to help advertisers increase their visibility on vertical (or niche) websites using a variety of paid placement strategies. Because consumers spend 95% of their online time on vertical websites, it is clear that niche websites are the best places for your marketing messages.
Here’s a key to getting the most out of Vertical Engine Marketing: decide in advance where you’ll place your advertising. What are your objectives? Advertising that generates quality leads saves time and money as they are easier and much less costly to convert. And advertising that generates a higher quantity of leads gives you more visibility and better branding. You can get a large quantity of leads by advertising on more general vertical websites (examples: Frommers, AGC.com, About.com, Local.com) where consumers may not be actively shopping for a specific item or service. A second approach is to put your ads on more targeted niche websites where consumers are actively buying as they narrow their searches (examples: MoreContractors.com, ResortsandLodges.com, RemodelingCenter.com, Kayak.com).
Advertising on more general vertical sites increases your visibility and generates a greater number of general inquiries. Advertising on specifically-targeted vertical websites presents your messages to more targeted consumers who are actively shopping, filtering their searches and arriving at the ideal product or service for them – yours. The job of all marketers is to get the most out of each marketing dollar you spend. The good news for Vertical Engine Marketing: both approaches work!
Please visit the VEM Global Vertical Engine Marketing page for some great informational videos on this topic!
