Continued Growth of Social Media Presents Marketers With New Opportunities & Challenges

MarketResearch.com has announced the addition of Datamonitor's new report "Opportunities in Social Media: Profiting From Digital Conversation," to their collection of Social Networking market reports. For more information, visit:
http://www.technewsresource.com/report-2646351-Opportunities_in_Social_Media__Profiting_From_Digital_Conversation.html



Topics covered in the report include...

• Detailed insights and analysis documenting the drivers behind the continued popularity of online social media


• Key country-by-country data outlining social network memberships, internet access, broadband access and mobile phone ownership


• Strategic conclusions and actionable recommendations on time use trends for all areas of consumer packaged goods


• Covers France, Germany, Italy, NL, Russia, Spain, Sweden, UK, US, Canada, Brazil, Australia, Japan, ROK, China, India, Saudi Arabia, UAE, S Africa

• Online social networks have become an established method of communication. For some consumers, online communication is now more likely through social media than through email. The commercial potential of this trend has long been touted and CPG companies must take advantage of these opportunities.

• The meteoric rise of online networking has been catalyzed by younger age groups, but social media are no longer just the preserve of this demographic. Consumers from a broad range of demographics are now regular users of social media, although preferred sites will show some variation in their audience.

• Social media represents a relatively cheap method of marketing. However, not all campaigns achieve success and many marketers are still struggling with these relatively new formats. Companies will be better served by listening to customer contributions rather than using social media as another channel to dictate established brand values.