Minnesota Tourism Businesses Hopeful for a Good Summer Season
Many Minnesota tourism businesses and destinations expect the summer tourism season to be better than last year, according to a recent poll by Explore Minnesota Tourism, the state tourism office.
Among the more than 300 lodging and camping businesses across the state responding to the survey, more than a third expect an uptick in business this year. Â However, there are still concerns amid the cautious optimism, as consumers keep a close watch on their pocketbooks. Â Businesses report that travelers are planning trips at the last minute, and are searching for deals and discounts.
"The tourism industry as a whole is more optimistic than it has been in some time," says John Edman, director of Explore Minnesota Tourism. Â "Consumers are becoming more confident in the economy, and there's a pent-up desire for travel. Â Folks will be more willing to get away this summer, though they are still looking for good vacation values."
In 2009, Minnesota lodging properties experienced a more than five percent drop in room demand, and an even greater drop in revenues as room rates declined. Â So far this year, however, the picture is improving.
Nationally, the U.S. Travel Association is anticipating a modest recovery in domestic travel in the U.S., forecasting a two percent increase in travel this year. Â In general, the travel industry isn't expected to recover to pre-recession levels until next year.
Nevertheless, Minnesota destinations are hopeful that they can attract visitors who will be looking for affordable, nearby getaways this summer. Â Lower cost activities such as fairs and festivals, state parks and trails, and camping should be popular again this summer. Â Advertising by Explore Minnesota Tourism is focusing on nearby markets, and emphasizing the need to take a real break from everyday routines and stress. Â Consumer inquiries to Explore Minnesota Tourism in response to its advertising were up significantly this spring.
