American Consumers Expect Restaurant's Green Claims To Be Verified
Technomic and GRA Release Survey About Consumer Dining Habits and Green Expectations
Technomic, the industry's leading fact-based research firm for 40 years, released findings today that outline an overwhelming response from consumers in regards to their "green" dining expectations.
The survey reported consumers displaying strong feeling about how they value the verification of green claims. In addition, those consumers chose which type of certifier or recognizer is most trustworthy in providing green distinctions to restaurants:
May 2010 Technomic Consumer Survey Findings:
- 82% will decrease or stop going to a restaurant that is falsely claiming to be green.
- 94% trust a restaurant's green claims when they are verified by an organization as being true.
