Denny’s Inks Deal with AARP
Denny’s to Provide Exclusive Discounts to AARP Members
Denny’s (NASDAQ: DENN) announced it entered into a multi-year agreement with AARP to provide exclusive discounts to its members, starting today, June 1. This agreement was entered into based on the positive response from members to the exclusive discount currently running in the May/June issue of AARP, The Magazine. This offer includes 20 percent off the entire table’s check between 4 p.m. and 10 p.m. daily and $1 coffee, all day, every day, at participating restaurants nationwide.
“We are pleased for Denny’s to deliver special value to our members and to help members find ways to enjoy more for less.”
“This relationship enables us to promote special, targeted offers to AARP’s millions of members and helps AARP make available to its members offers that are meaningful to them,” said Nelson Marchioli, CEO and President of Denny’s. “At the same time, special offers for AARP members will help Denny’s drive increased frequency among consumers 50+.”
“Denny’s is a great addition to AARP’s portfolio of shopping, dining and travel benefits made available to members,” said Howard Byck, senior vice president of AARP Services, Inc., the wholly-owned subsidiary of AARP. “We are pleased for Denny’s to deliver special value to our members and to help members find ways to enjoy more for less.”
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