Farelogix Readies Airline Merchandising Solutions
Farelogix, a leading provider of distribution technology and services for the travel industry, today announced an enhanced XML Direct Connect technology that enables airlines to sell ancillary products and services across multiple indirect channels. The company also unveiled details of an expanded pilot program for its SPRK Travel Agency Platform.
Farelogix's newly enhanced XML Direct Connect technology, developed exclusively for airlines that want to control the distribution of their bundled, branded, and ancillary products (collectively referred to as airline merchandising), is currently in production and gives airlines the choice to sell ancillary products and services across multiple indirect channels. A number of major carriers – including Air Canada, AirTran Airways, American Airlines, Continental Airlines, and United Airlines – have embraced the Farelogix XML direct connection strategy.
According to Farelogix President and CEO Jim Davidson, "The Farelogix developed XML-based direct connection, inclusive of new merchandising support capabilities, is quickly becoming the 'preferred pipe' because it enables easier and more economical connectivity to various internal airline systems.
